The number revealed by Wireless Intelligence places China Mobile as the world’s leading Mobile Operator with 584 Million subscriber base and close to 20 billion in revenue. Vodafone Group which operates in many countries in Europe & Asia came in second with revenues of over 15.2 billion and followed by Verizon (14.2 bln) AT&T (13.8 bln) & Telefonica with 12.2 bln revenue.
Mature markets such as Western Europe, USA, Japan and South Korea continue to generate the most revenue for mobile operator groups, according to a new Wireless Intelligence operator ranking study. European-based operator groups Vodafone, Telefonica, Deutsche Telekom and France Telecom all made the top ten, as did the four nationwide US operators. Operators in Japan and South Korea also scored highly in revenue terms despite having significantly fewer customers than most other groups in the ranking. By contrast, many large operator groups in emerging markets typically generate less revenue as they tend to operate in highly price-sensitive prepaid markets.
Mobile operator group global ranking by revenue, Q4 2010
| Rank | Mobile Operator | Revenue (USD Bln) | YoY Rev Growth % | Subscriber Base | Rev per Subscriber |
| 1 | China Mobile | 19.9 | 6 | 584 | 34.1 |
| 2 | Vodafone Group | 15.2 | 1.6 | 353 | 43.1 |
| 3 | Verizon Wireless | 14.2 | 4.8 | 102.2 | 138.9 |
| 4 | AT&T Group | 13.8 | 9.6 | 95.5 | 144.5 |
| 5 | Telefónica Group 3 | 12.2 | 29.5 | 220.2 | 55.4 |
| 6 | NTT DOCOMO Group | 11.5 | -1.6 | 57.2 | 201.0 |
| 7 | Deutsche Telekom Group | 9.3 | -6.9 | 133.2 | 69.8 |
| 8 | France Telecom Group | 8.1 | 5.2 | 110.2 | 73.5 |
| 9 | América Móvil Group 3, 4 | 7.2 | - | 225 | 32.0 |
| 10 | Sprint (Sprint Nextel) | 6.5 | 3 | 49.9 | 130.3 |
| 11 | au (KDDI) | 5.7 | -6.4 | 32.5 | 175.4 |
| 12 | Telecom Italia Group | 4.9 | 2 | 82 | 59.8 |
| 13 | SoftBank Mobile | 4 | 14 | 24.4 | 163.9 |
| 14 | MTN Group | 3.9 | 5.9 | 111.1 | 35.1 |
| 15 | Vivendi Group | 3.4 | -1.7 | 38.6 | 88.1 |
| 16 | China Unicom | 3.3 | 21.5 | 167.4 | 19.7 |
| 17 | Bharti Airtel Group | 2.9 | 63.6 | 199.6 | 14.5 |
| 18 | SK Telecom | 2.8 | 3.6 | 25.7 | 108.9 |
| 19 | STC Group | 2.6 | -0.8 | 31.1 | 83.6 |
| 20 | Telenor Group | 2.5 | 11.1 | 108.8 | 23.0 |
Large operator groups that are not present in these key mature markets did not rank highly in terms of revenue even though they often serve many more customers. Latin America-focused America Movil is the third-largest operator group in terms of total connections but only ranked number nine in terms of revenue; Africa-focused MTN is ranked number eight in terms of connections but only #14 by revenue. The biggest example of this trend is Bharti Airtel; the Indian-based operator expanded into 16 African markets in 2010 and grew revenues by 63.6 percent year-on-year in Q4. However, Bharti is ranked only #17 in our list despite a connections base of almost 200 million.
Top Mobile Operators in world based on Subscribers
China Mobile has a whooping subscriber base of 584 Million, which is over 65% of entire subscriber base of China pegged at 900 million according to most recent number, Vodafone group boasts a total subscriber base of 353 Million out of which close to half is based in India alone. America Movil group comes in at 3rd with 225 million, followed Telefonica Group at 220.2 million mobile subscribers.
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