However while many operators experienced millions of users porting-in to avail their services, some of their users opted to port-out to other networks. The number of port-in subscribers subtracted from the number of port-out subscribers thus defined their net gain. And in this race the latest entrant of the market, ZONG, left all other operators behind by adding net 376,705 subscribers.
People who wish to continue with the same number but want to avail their choice of services usually take help of MNP. According to estimated figures, approximately 15 million subscribers used MNP service since its launch in March 2007.
Mobility Network Portability (MNP) has become a popular choice for many mobile users in Pakistan and a total number of 5.6 million mobile users opted the service to shift to their preferred service provider. During the period of January to August 2011, Pakistan’s telecom industry witnessed a huge number of subscribers migrating from one network to another.
ZONG, the telecom with highest net gain in MNP, was followed by Mobilink which added net 111,458 subscribers during the same period. While others somehow lost more customers than they gained.
Telecom industry has been thriving full-throttle in Pakistan. The need to stay connected and the compulsion of users to avail the best services have intensified the competition among all telecom operators.
With time it has been proved that users are looking for both quality and affordability, whichever provider meets this criteria will definitely attract users. Also, innovative offers are critical for success.
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