Year
2011 was a challenging one for many. Some operators took risks in their
business models, some continued to offer unlimited plans, while others changed
their offerings and imposed data caps instead.
Ericsson
has come up with a list of recommendations for mobile operators to follow, if
they want to survive, prosper, and profit in the coming year.
The
first thing they will have to do is up their game when it comes to the business
models they’re following. The mobile user base is always evolving; as a result,
their offerings must also change and be adjusted accordingly so they don’t lose
out to the competition.
Ericsson
predicts that business models will be changing, particularly aspects that
involve loyalty, user profiles and preferences and customization. Mobile operators should also take the lead
when it comes to technology trends on the rise, including mobile money, Near
Field Communications and cloud based services.
Ericsson
region head for Ericsson in Southeast Asia and Oceania, Arun Bansal, stated:
“We see great opportunities for telecoms operators to commercialize those cloud
applications and open up opportunities in traditional markets such as
outsourced billing for over-the-top players, or as a vehicle to enter emerging
segments like cloud-based M2M platforms for vertical industries.”
As
for applications, Ericsson predicts that LTE operators will soon be offering
smartphones and deals with VoIP powered services and VoLTE. These will allow
users to make PC to mobile to fixed phone calls and vice versa.
Ericsson
also stated that LTE technology will continue to be on the rise in 2012. It
will soon become the legitimate alternative to propriety communications
technologies and solutions, including that for the industries and public
safety.
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