Huawei Provides Latest Business Support Platform (NGBSS) to Ufone Pakistan

Huawei has announced its latest Next Generation Business Support System (NGBSS) is being adopted by Ufone, one of Pakistan's major telecommunications providers owned by Etisalat, with whom it has worked with for the past six years.

The announcement was made during the TM Forum Management World Middle East in Dubai. During speeches at the event, Huawei and uFone representatives discussed the new NGBSS and how it has evolved, in addition to being the heart of uFone's continued development as a telecoms operator.

Ali Ikram, General Marketing Manager of uFone, said: "Currently Pakistan has the world's 10th largest telecoms market. But the competition is very tough, since there are many operator players in the market. Also the ARPU is low due to the economic situation. uFone's audience is a young one mainly - Pakistan has a very young population with a huge interest in telecoms.

In looking at this, few years ago we saw that Huawei's solution was giving a better ROI than the preceding company which supplied the BSS, so we decided to go with them. We needed something new that met our requirements in expanding uFone's business. The result was a full solution that we have been utilising for many years. In the last year, uFone has achieved the highest revenue increase in the market due to leading marketing tactic supported by them.

But with the market developing and changing, and our strategy doing likewise, we needed a new product at the heart of our operation. This is why Huawei deploys the new charging platform, a new OCS, part of Huawei NGBSS solution.

"The new OCS helps uFone integrate with third parties more easily and widely, which expands our business and aligns with our strategy."

Huawei OCS is a new business transition charging platform sitting at the heart of uFone's strategy. This strategy is something that uFone needed to develop to respond to the changing market and the competition by more personalized marketing.

(C) Zawya.com